ONG SHUNMUGAM

ONG SHUNMUGAM

A contemporary womenswear label which redefines the modern cheongsum

Designed and made across Asia, this atelier reworks familiar influences, weaving traditional textile techniques, colours and silhouettes into the modern wardrobe, while deliberately disregarding stereotypes and caricatures.

These are conceptual collections for the thoughtful dresser. The brand employs intuition and an exacting aesthetic, with the belief that clothing should be cerebral yet wearable.